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Tag: education

  • Allister Frost

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    Selecting A College With Gen Z And Its Parents

    While preparing for my keynote address at The Association of Colleges’ Annual Digital Engagement and Marketing Conference in December I’ve recently been pondering some of the digital challenges facing education establishments. Selecting a college and course to study is up there with the most important decisions of our lives. But what has the greatest influence…

  • Allister Frost

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    What sort of person uses social networking sites in the UK?

    I’ve been crunching data to get a picture of what sort of people visit the leading social networking sites. Here are three charts I created to show the distribution of age, education and income of users of the UK’s top 18 social networking sites in March 2011: (click any chart to enlarge) I last ran…

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  • Allister Frost

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    Age and Education charts for the leading Social Networks

    I’ve been compiling data from Google AdPlanner to see how the demographic make up of the leading social networks varies in the UK. What emerges is a fascinating picture full of insights for marketers looking to reach their target audiences through these channels. First up is the age distribution of the leading social networks. I’ve…

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