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I love using Signals by Hubspot. It helps me see when people open my emails and how often they do so. And it’s free for up to 200 notifications per month. You can sign up here. (my referral link) But that’s not what this blog post is about. I’d like to share some findings that the team…
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Productivity tip: Neat little email reminder service
I started blogging in 2003 when I was Marketing Manager for Microsoft’s email technology. I used to write a lot about how to become highly proficient with email, calendaring and tasks in Microsoft Outlook. Some of my early posts are still accessible via Microsoft TechNet and, even today, every now and then I see a…
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The Evil Web Lunatic Award goes to…
Bad marketing is everywhere on the internet. Hopefully this example will encourage you to check that your company doesn’t commit the same mistakes. This month’s Evil Web Lunatic Award goes to www.archant.co.uk, trading under the www.subscriptionsave.co.uk name. They work in a dying industry, producing and selling printed magazines, so perhaps it’s understandable that they are…
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One competition, three great marketing lessons
Copyblogger.com recently ran a competition with MarketingExperiments inviting people to submit email subject line ideas to help them promote a conference. First up, their approach is really clever because it engaged the community with their message at very little cost or effort. Entries were made through the comments section of a blog post which included…
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The 2 minute rule that will stop you sending bad emails
Some tips are just too good to share only once. You know that that “Doh!” moment you get after you press ‘Send’ on an email and instantly realise you forgot to include someone or something? Way back in July 2005, when blogging had barely been invented, I shared my top tip to eliminate it. So,…