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Allister Frost
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10 gaffes to avoid in social media marketing
Everyone is a “Social Media Expert” these days. Most you’ll meet have made lots of stupid mistakes. Importantly though, the wisest people will have learned from their gaffes and won’t crash and burn the same ways again. If you’ve never made a social media mistake, you’re probably not doing it right. Here’s my quick list…
Allister Frost
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Mark Ritson is wrong: social media is for people and brands
Associate Professor of Marketing, Mark Ritson, believes that “social media is for people, not brands” as explained in his latest weekly column for Marketing Week. I think he may be starting to lose the plot. Ritson begins his argument by showing that five of Britain’s biggest brands, including retailer Morrisons and banking giant Barclays, don’t…