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Allister Frost
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Reasons to Unlike a Brand On Facebook
(click image to enlarge) Take a close look at the image above. Need any more reasons why your brand should abandon its incessant pursuit for meaningless ‘Likes’ on Facebook? Of course, you don’t have to stop. No-one will issue you a ‘cease and desist’ letter. That’s the beauty of the free-flowing social web. But you…
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Allister Frost
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June 2013 – Top UK Facebook Performers Report
The Socialbakers’ report for June is now out. In it we learn that ‘Amazon UK’ is the UK’s leading brand page on Facebook with almost 3.5million local fans, ‘Up Your Viva’ is the leading media brand page despite losing fans since its peak in mid-May, Michael Ball gets more engagement on Facebook than George Michael,…
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Allister Frost
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The Science of Facebook Engagement (infographic)
I’m often asked how companies can increase the engagement levels of their posts on Facebook. Sadly, there’s no silver bullet or one-size-fits-all solution, but there are plenty of studies that show the value of experimentation. And while it doesn’t offer any universally applicable answers, the infographic below may give you some fresh ideas for what…
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Allister Frost
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5 Tips To Ensure Your Business Shows Up In Facebook Graph Search (eye tracking study)
Facebook’s powerful new “Graph Search” feature is now being rolled out to users. To jump the queue you can join the waitlist at https://www.facebook.com/about/graphsearch. I’ve written previously about the rich—and sometimes disturbing—insights that the tool search feature will bring, but a new study by Mediative sheds light on how new users are actually using the…
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Allister Frost
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How Your Facebook Likes Can Expose The Real You
If you like the iPod page on Facebook you’re probably more dissatisfied with your life than someone who likes Sarah Palin. That’s just one of the findings from a new study by researchers at the University of Cambridge that shows how much of our personality we share through our Facebook Likes, whether we realise it…
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Allister Frost
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Reasons to be Fearful – Facebook Graph Search
Facebook’s new Graph Search (currently in Beta testing to limited users only) will eventually allow anyone to search data across the platform and precisely identify people with common interests. For example, if looking for a a companion for a lunchtime snack you will be able to instantly search for “friends who work at my company…
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Allister Frost
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Stop! Your marketing strategy is showing
It’s the business equivalent of going out with your skirt tucked in. That time when your marketing efforts are so obviously focussed on a single goal, you fail to leave anything to the customer’s imagination. And instead of joining in, your customers just feel pity that your sorry attempts to steer them towards your business…
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Allister Frost
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How not to do Social Media by Thomas Cook
This is a lesson in how not to do social media marketing. Thomas Cook (the mammoth holiday tour operator) was too wrapped up in itself to spot a glaring opportunity right before its eyes. Read through the following screenshots from Facebook and keep going to the end where you’ll see the stark difference another travel…
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Allister Frost
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Are you affected by recent Facebook Edgerank changes?
To help ensure you see content you’re most likely to interact with, Facebook uses an algorithm called Edgerank to determine which posts users see by default on their wall. I’ve written previously about the basic mechanics of Edgerank, explaining how it works and how to use it to your advantage, but Facebook continues to routinely…
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Allister Frost
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Measuring the half-life of your links
Understanding the concept of the “half-life” of different types of online links is important. “Half-life” a term most often associated with measuring radioactive decay where it helps describe: “the period of time is takes for the amount of a substance undergoing decay to decrease by half.” (source: Wikipedia) In digital marketing terms the ‘substance’ we’re…
Tag: Facebook
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Measuring the half-life of your links
Understanding the concept of the “half-life” of different types of online links is important. “Half-life” a term most often associated with measuring radioactive decay where it helps describe: “the period of time is takes for the amount of a substance undergoing decay to decrease by half.” (source: Wikipedia) In digital marketing terms the ‘substance’ we’re…