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Allister Frost
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Understanding EdgeRank in Facebook: great podcast
I posted recently about the often misunderstood topic of Facebook’s EdgeRank algorithm and many marketers I meet still don’t appreciate the crucial role it plays in determining which of your fans will see your updates in their Facebook news feed. Quite simply, if you don’t understand EdgeRank, all your Facebook marketing efforts could be going…
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Allister Frost
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Daft Ideas for Social Media: Post each update everywhere
It’s tempting when using social media networks to want to simultaneously post each update to lots of networks. It’s a great time-saver and applications like Tweetdeck and Seesmic can even automate this task for you completely. But are you sure you want to post the exact same update to lots of networks? While this might…
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Allister Frost
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Getting to ‘Like’: why being liked really matters and how not to do it
Social networks like Facebook have transformed the ways people connect with friends, businesses and much of the world around them. In the early days of online marketing, businesses used to fret about how to get people to their website and stay there. Nowadays, getting someone to ‘Like’ your brand on a social networking site is…
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Allister Frost
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Google +1 data now in Google Analytics
Much has been written about Google’s recently announced +1 service but now Google has added advanced analytical features that could help prove or disprove the value of this new tool. But first, what is Google +1? At it’s core, +1 is much like Facebook’s ‘Like’ feature. Website owners can add +1 icons like this: to…
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Allister Frost
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Klout.com: Now with added LinkedIn
Klout users will soon see the option to add their LinkedIn profiles to their Klout.com accounts, allowing Klout to take your LinkedIn network into consideration when assessing your online influence. While headline Klout scores are unlikely to change significantly in the short term, you should expect to see some variations in your reach and influence…
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Allister Frost
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Facebook Promotion Guidelines
Many marketers don’t realise that there are strict rules about what you can and cannot do when running promotions on Facebook. Read on to ensure you stay on the right side of the rules! The rules changed on 11 May 2011 – your promotion may already be in breach, read the following carefully: Promote in…
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Allister Frost
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8 tips for boosting your Klout
Love it or loathe it, Klout has been making major inroads into the emerging social media measurement business. And, with other third party tools like CoTweet, Radian 6, and Seesmic now pulling in Klout data, a growing audience of social network users are discovering and exploring what Klout means to them. But first, for the…
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Allister Frost
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Six proven paths to Social Media Denial
This social media thing is causing problems for many businesspeople. Acknowledge it and you’ll have to learn a load of hard-to-master skills; ignore it and you could find yourself on the unfit-for-purpose pile at your next annual review. Even so, denying that this social web thing is happening seems a popular choice for many. Here…
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Allister Frost
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Social Media: now the single biggest activity online
Social media is now both the biggest and fastest growing sector online in the UK, according to new data from online intelligence service, Hitwise. Traffic to social networks accounted for 12.4% of all Internet visits in January 2011, amounting to over 2.4 billion (yes, billion!) visits during the month. That’s a 17% growth year-on-year and…
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Allister Frost
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Advice for Marketers: How not to be unliked
Many online marketers spend their days obsessing about attracting new fans and followers, but new research from ExactTarget and CoTweet suggest that they might be wise to spend more time thinking about how to stop people ‘unliking’ their brands. The top reasons people cite for unsubscribing from emails is that they come too frequently, are…
