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Tag: influence

  • Allister Frost

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    The Science of Persuasion Video by Robert Cialdini and Steve Martin

    I often speak at conferences on the fascinating topic of behavioural economics, much of which is rooted in understanding the psychological triggers that our simple human brains find irresistible. Dr Robert Cialdini is one of the world’s leading experts in this field and has recently teamed up with Steve Martin (no, not that Steve Martin)…

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  • Allister Frost

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    Sorry, you are not as influential as the Internet told you

    A wise man once taught me there are just two rules in business: (1) only work with people you like and (2) never believe your own hype. And that’s not as easy as it sounds. Working with 100% nice people and remaining grounded can be tricky amidst the hyperbole that often permeates the marketing profession.…

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  • Allister Frost

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    Klout Perks: Higher Klout doesn’t equal More Perks

    With the social web going crazy for influence metrics like Klout and PeerIndex, I still feel quite uncomfortable with the idea of marketers targeting people based purely on their assumed online influence. The Klout Perks programme, where people with a certain Klout score or influence profile receive discounts or free gifts, has drawn as much…

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