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Tag: measurement

  • The Vicious Circle of Social Media ROI

    Allister Frost

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    The Vicious Circle of Social Media ROI

    Convince & Convert has just released its 2017 State of Social Marketing report and it makes for an interesting read. The study questioned more than 2,700 social media marketers working both client side and in agencies in over 100 countries. It’s important to keep this in mind, because the results presents an inside-industry view of the…

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  • Allister Frost

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    Measuring the half-life of your links

    Understanding the concept of the “half-life” of different types of online links is important. “Half-life” a term most often associated with measuring radioactive decay where it helps describe: “the period of time is takes for the amount of a substance undergoing decay to decrease by half.” (source: Wikipedia) In digital marketing terms the ‘substance’ we’re…

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  • Allister Frost

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    Social Media Measurement–our journey so far…

    At this week’s Social Media World Forum Europe I joined a panel to debate the merits of measuring engagement in social media activities. It was a friendly panel, with few areas of harsh disagreement, and we all agreed that we’ve not yet cracked the search for meaningful social media ROI metrics. Here’s my take on…

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  • Allister Frost

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    Social Media Monitoring – massive infographic

    Social media monitoring and measurement is a complicated beast at the best of times. This infographic from KISSmetrics and oneforty does little to remove the complexity, but it does help clarify who are the major players and which tools, free or paid, are best for certain requirements. Click image to expand: Hat tip to The…

  • Allister Frost

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    8 tips for boosting your Klout

    Love it or loathe it, Klout has been making major inroads into the emerging social media measurement business. And, with other third party tools like CoTweet, Radian 6, and Seesmic now pulling in Klout data, a growing audience of social network users are discovering and exploring what Klout means to them. But first, for the…

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