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Allister Frost
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10 free media channels every business can use
In our digital age, marketers are getting used to thinking about three types of media: Paid: the media placements you buy with cold hard cash, like newspaper ads, sponsorship and ye olde Yellow Pages ads Owned: the media channels that are within your direct control like your website, newsletters, packaging and delivery vehicles Earned: the…
Allister Frost
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When two tribes go to war: B2B vs. B2C
Recent days have seen a flurry of debate about the differences between B2B (business to business) and B2C (business to consumer) marketing and arguments about which is more sophisticated. Having worked on both sides of the fence I guess I’m qualified to have an opinion but, to be honest, I’m not sure if it’s worth…