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Tag: noble

  • Allister Frost

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    Marketing Ethics Interview on Cambridge Marketing Review

    Shortly after giving a recent keynote speech for the Chartered Institute of Marketing at their annual Digital Conference in Cambridge I was interviewed by Kiran Kapur of Star 107.9 FM. My talk had been about the importance of marketing ethics and transparency, and the CIM’s Keep Social Honest campaign, and that’s exactly what Kiran wanted…

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  • Allister Frost

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    Make Marketing Noble, Keep Social Honest

    I’ve been banging on for ages about the importance of making marketing an honourable, noble profession. And I’m delighted that my friends at the Chartered Institute of Marketing (CIM) have picked up this mission with their latest campaign entitled ‘Keep Social Honest’. From research carried out in March and April this year by YouGov across…

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  • Allister Frost

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    Police Nicked for Marketing Dishonestly

    If there’s one thing that gets sniffed out quickly in our social media age, it’s inauthenticity. An investigation by the Daily Record, Scotland’s best selling daily newspaper, has shown that even the Police can occasionally stoop to act dishonestly in their marketing campaigns. When Deputy Chief Constable of Strathclyde Police posed in front of 10…

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