Tag: persuasion

  • Book List – Behavioural Economics and Persuasion Skills

    I’m often asked for some recommendations of good books on behavioural economics and persuasion skills, so here’s a quick list of some of my favourite reads. Click on the books to view each title on Amazon. Enjoy!  Fun to read, a great starting point in bite-sized chunks. Frankly anything by Dan Ariely is guaranteed to…