I’m often asked for some recommendations of good books on behavioural economics and persuasion skills, so here’s a quick list of some of my favourite reads. Click on the books to view each title on Amazon. Enjoy!
Fun to read, a great starting point in bite-sized chunks.
Frankly anything by Dan Ariely is guaranteed to please. A great read.
A new book from three esteemed writers, with lots of up-to-date examples.
Quite an old book this one, but well compiled 
and fun to read.
A subsurface exploration of the mind and all its contradictions.
Slightly academic in style, but packed with useful ideas.
A nice introductory text for people pondering how to improve their website’s performance.