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Data Sharing and The Generational Divide
I wrote recently about the importance of ‘Giving then Receiving‘, reminding marketers to give something to their audience before asking for personal data. It works, and I’ve been touched by the messages I received from you sharing your experiences of testing this approach. New data from Mintel in the USA should provide further encouragement if…
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When Privacy Policies Go Bad and How to Fix Them
Hot on the heels of yesterday’s post about the importance of carefully selecting your positive and negative keywords, I’ve some remarkable online test insights to share from ContentVerve.com’s Michael Aargaard. Michael wanted to find out what impact adding a privacy statement alongside a registration form would have on sign-up rates. I think you’ll agree, the…
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Untick this box to not opt out to not receive stuff you might not want
Opt-out and opt-in boxes have been a regular feature of marketing promotions since laws came into effect giving consumers the right to control the types of communication they receive by giving what the regulations call “prior consent”. In the UK it’s the Privacy and Electronics Communications (EC Directive) Regulations 2003 that lay out the rules…
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Data Privacy Day 2011 – are you location-savvy?
Today is Data Privacy Day, a day designed to raise public awareness of privacy and data protection issues. Microsoft is a leading supporter of the campaign and recently commissioned research to gauge public awareness of how location-based services work and how the data collected is used. The vast majority (94%) of people who are aware…
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Protect your online identity or risk being impersonated
TechCrunch reports that a number of high profile business executives cluelessly accepted a Facebook friend request from someone impersonating Eric Schmidt, CEO of Google, this weekend. The report also highlights privacy issues arising from the lack of e-mail authentication required to create a new account on Facebook. An unrelated study shows that 82% of babies…
