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Tag: research

  • Allister Frost

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    The Power of Listicles and How To Make Yours Better

    Journalists have known it for years and they’ve become a staple of headline writers and bloggers in recent years. But what’s the science behind the listicle’s remarkable success? For the uninitiated, listicle is a derived from the words list and article. It describes a ranked list of items with a snappy title like “10 Fun Ways to Eat…

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  • Allister Frost

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    Mind The Gap – Consumers 1 v Marketers 0

    We live in a fast-changing world. Which means the longer you’ve held an opinion, the greater the chances your views may have fallen behind the times. The latest fast.MAP Marketing Gap study (the 9th annual edition) shows once again how disconnected some marketers’ views are from those of their customers. Let’s take a look at…

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  • Allister Frost

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    Who’s Watching Webinars These Days?

    Webinar presenters will find a host of fascinating data points in BrightTALK’s DataLeaks 2013 presentation. Did you know for instance?: On average, 90% of the audience has shown up 15% of the way into each webinar. So, if you’ve something interesting to say, best save it until you’re about 20% (one fifth) of the way…

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  • Allister Frost

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    The Worrying Truth About Cart Abandonment

    Cart abandonment, where an online shopper adds items to their basket but then fails to complete the checkout process, is one of the most common and frustrating issues facing ecommerce retailers. Carrying out a forensic investigation into why potential buyers leave before completing their transaction can yield valuable insights to streamline the shopping process and…

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  • Allister Frost

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    5 Tips To Ensure Your Business Shows Up In Facebook Graph Search (eye tracking study)

    Facebook’s powerful new “Graph Search” feature is now being rolled out to users. To jump the queue you can join the waitlist at https://www.facebook.com/about/graphsearch. I’ve written previously about the rich—and sometimes disturbing—insights that the tool search feature will bring, but a new study by Mediative sheds light on how new users are actually using the…

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  • Allister Frost

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    Having Your Cake And Eating It

    A recent survey by GI Insight shines a light on our love-hate relationship with commercial messages within social media platforms. An overwhelming 92% of British consumers surveyed stated their wish to “keep advertising very separate from real chat”, while 82% said that they use social media a lot but don’t want it invaded by advertising…

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  • Allister Frost

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    How Your Facebook Likes Can Expose The Real You

    If you like the iPod page on Facebook you’re probably more dissatisfied with your life than someone who likes Sarah Palin. That’s just one of the findings from a new study by researchers at the University of Cambridge that shows how much of our personality we share through our Facebook Likes, whether we realise it…

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  • Allister Frost

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    Lots of love for SMS texts for customer alerts

    Sending SMS texts containing sales and marketing messages is widely derided as intrusive and unwanted. But this criticism should be reserved solely for those companies who abuse this communication channel to shout advertising and promotional messages instead of thinking how they can use this channel more sensitively and opportunistically. A new study by ExactTarget shows…

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  • Allister Frost

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    Sneak Peek: CIM Social Media Benchmark Wave 2

    [You’re invited: register for the free live webinar on Thursday] This week will see the release of new research from the UK’s Chartered Institute of Marketing (CIM) that confirms marketers’ unremitting appetite to make greater use of social media channels. But not all platforms are equal and some, like Google+, continue to struggle to attract…

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  • Allister Frost

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    Ad Placement: a matter of life or death (almost)

    Placing digital display ads has never been easier. You create your ads, pay your money, and a nice computer will automagically push them out across whichever networks you choose. But all this automation means fewer human eyeballs checking ad placements actually make sense. And most marketers I meet think about where they’d like to see…

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