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  • Allister Frost

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    Why Pizzerias Love You To Go Small

    Friday night is pizza night! Or at least it is in my head right now! Everyone seems to love pizza these days. Economic recession or no recession, pizzerias have never been busier. Domino’s, the world’s largest pizza chain recently opened its 777th shop in the UK, and now operates in more than 70 countries. It…

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  • Allister Frost

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    When prices don’t look like prices

    What do you make of the prices on this bar menu? The most obvious thing you’ll have spotted is that there’s no currency symbol against the prices and the amounts are shown to only one decimal place or none at all if a round number. It’s a strange phenomenon, but presenting your prices in a…