Allister Frost, pest control specialist in professional uniform.

Tag: rule

  • Allister Frost

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    The 2 minute rule that will stop you sending bad emails

    Some tips are just too good to share only once. You know that that “Doh!” moment you get after you press ‘Send’ on an email and instantly realise you forgot to include someone or something? Way back in July 2005, when blogging had barely been invented, I shared my top tip to eliminate it. So,…

  • Allister Frost

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    Facebook Promotion Guidelines

    Many marketers don’t realise that there are strict rules about what you can and cannot do when running promotions on Facebook. Read on to ensure you stay on the right side of the rules! The rules changed on 11 May 2011 – your promotion may already be in breach, read the following carefully: Promote in…

  • Allister Frost

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    Frost’s First Rule of Social Media Marketing: “Know Why You’re Doing What You’re Doing”

    There’s something about the social media gold rush that makes otherwise intelligent people seem to lose their heads. They race off, with the cart firmly attached before the horse, and find themselves doing all kinds of crazy stuff before stopping, exhausted, to try to figure out why things aren’t working. I see this issue so…