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Allister Frost
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Twitter Launches Editorial Calendar Tool
Shifting your social media marketing efforts from reactive, last minute posts to being pre-planned, proactive communications designed in advance to achieve a specific goal is an ambition that every social media marketer should aspire to. Twitter knows this and today rolled out a new service designed to help businesses and (it hopes, Twitter advertisers!) improve…
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Allister Frost
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A new HootSuite Ambassador for EMEA
I’m delighted to have recently been appointed a HootSuite Ambassador for EMEA. In this voluntary role I’ll continue to support adoption and use of the popular social media management system that now boasts more than 8 millions users worldwide. HootSuite has played a leading role in my social media marketing toolkit for a couple of years…
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Allister Frost
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This Is Not An Insight at Social Media Week
It’s Social Media Week (#SMW) in London and other cities around the world. And, like any social media conference, the microphone seems to attract more than its fair share of nonsense and misguided opinions masquerading as facts. Fortunately there’s a deliciously barbed anonymous Tumblr page to bring our attention to some of the most mindless…
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Allister Frost
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Why You Should Schedule Your Updates With Buffer
Buffer has been a staple ingredient in my social media management workflow for a couple of years now. If you’ve not tried it yet, now’s the time! It’s a simple, free tool that allows users to schedule tweets and posts to other social networks including Facebook (pages and profiles), LinkedIn (profiles, groups and company pages),…
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Allister Frost
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Top Picks for Social Media Week London 2013
There’s just one week to go until Social Media Week hits cities around the globe, from Berlin to Mumbai and Bogotá to São Paulo. No prizes for guessing where I’ll be though: London! And this year I’ll be hosting a Content Cookery School breakfast briefing with Emarketeers where I’ll be exploring Content Marketing and the…
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Allister Frost
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Which UK Brands Are Winning On Facebook?
Socialbakers has released its latest report into top brand performance in the UK and, no surprise, big names like Amazon, Coca-Cola and iTunes lead the league when ranked on their number of followers. But “as any fule kno” measuring the number of fans alone is a pretty pointless exercise. Having fans counts for nothing if…
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Allister Frost
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The State of Friendship in a Social Media World
I’d love to attribute this image to someone, but I have no idea where it first appeared. But it’s great and says a lot about the shifting meaning of ‘friendship’ and the inescapable shallowness of many of our daily interactions in a digital world: Many thanks to whoever created this. I’m sure we’d make great…
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Allister Frost
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Reasons to Unlike a Brand On Facebook
(click image to enlarge) Take a close look at the image above. Need any more reasons why your brand should abandon its incessant pursuit for meaningless ‘Likes’ on Facebook? Of course, you don’t have to stop. No-one will issue you a ‘cease and desist’ letter. That’s the beauty of the free-flowing social web. But you…
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Allister Frost
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June 2013 – Top UK Facebook Performers Report
The Socialbakers’ report for June is now out. In it we learn that ‘Amazon UK’ is the UK’s leading brand page on Facebook with almost 3.5million local fans, ‘Up Your Viva’ is the leading media brand page despite losing fans since its peak in mid-May, Michael Ball gets more engagement on Facebook than George Michael,…
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Allister Frost
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Hangout with MyWebPresenters
Here’s a video of a Google Hangout I recently recorded direct from Wild Orange Media Towers with Neil Davidson, MD of MyWebPresenters. We chatted about effective measures of success for online videos, the viral myth, producing content that people engaged with and share, and my thoughts on what’s next for Wild Orange Media. Enjoy! http://www.youtube.com/watch?v=_sqjUZF-bS8
