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Allister Frost
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Please Retweet, or rather, don’t…
Chris Brogan writes today that “asking for a retweet or mention of something – that isn’t cause related – isn’t cool”, and urges his readers to stop asking for retweets. Chris is right, to a degree. People who blindly ask others to “RT” their messages often betray their social web naivety. Their constant pleas for…
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Allister Frost
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Social Media ROI and Life Insurance
Too many business people I meet are still chasing instant returns on the investments they make in social media. This is naive at best; communities take time to create and nurture before eventually becoming self-sufficient. Perhaps a better way of thinking about today’s investments in social media is to compare it with your life insurance.…
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Allister Frost
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Marketing Essentials: The Psychology of Sharing
In case you hadn’t noticed, we live in a sharing economy. Thanks to innovations on the social web and advances in our internet-connected mobile devices, we think nothing today of sharing the content and information we discover. Of course, we’ve always shared information, that’s not new. But the speed and ease with which sharing now…
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Allister Frost
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Daft Ideas for Social Media: Post each update everywhere
It’s tempting when using social media networks to want to simultaneously post each update to lots of networks. It’s a great time-saver and applications like Tweetdeck and Seesmic can even automate this task for you completely. But are you sure you want to post the exact same update to lots of networks? While this might…
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Allister Frost
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How to deal with negative reviews
Business people I meet often complain to me that they are wary of the social web because it makes it too easy for people to leave negative reviews. That’s true, but if your stuff stinks, what did you really expect? People have always complained about bad experiences. It’s just a whole lot easier and much…
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Allister Frost
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Everything you need to know about Social Media
This says it all. Memorise this and you can legitimately claim to be a Social Media Guru: Tip o’ the hat to Wall blog
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Allister Frost
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New Digital Marketing Podcast: “The Frost Personality Continuum”
I regularly listen to The Digital Marketing podcast by Target Internet on my commute to and from work, and recently recorded a guest interview for them which has been released today. You can download the MP3 of this podcast from here: The Frost Personality Continuum I recommend: subscribe to The Digital Marketing podcasts if you’re…
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Allister Frost
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Klout Perks: Higher Klout doesn’t equal More Perks
With the social web going crazy for influence metrics like Klout and PeerIndex, I still feel quite uncomfortable with the idea of marketers targeting people based purely on their assumed online influence. The Klout Perks programme, where people with a certain Klout score or influence profile receive discounts or free gifts, has drawn as much…
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Allister Frost
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Is it Twitter o’clock?: When is the best time to tweet?
Twitter’s great when people can see what you’re sharing, but the harsh reality is that most of your twitter followers won’t ever see or read your latest tweet. Only those that are online and paying attention to Twitter when you send it are likely to see your musings. Plus, of course, anyone who finds your…
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Allister Frost
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Google +1 data now in Google Analytics
Much has been written about Google’s recently announced +1 service but now Google has added advanced analytical features that could help prove or disprove the value of this new tool. But first, what is Google +1? At it’s core, +1 is much like Facebook’s ‘Like’ feature. Website owners can add +1 icons like this: to…
