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Allister Frost
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Buffer for Not for Profits (half price)
I remain a big fan of Buffer, the social media posting tool that makes it easy to cue up posts to social networks like Twitter and LinkedIn , and then drips them out to your desired schedule. Having the ability to schedule posts like this is an important way to maintain posting momentum to selected channels…
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Allister Frost
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Getting to ‘Like’: 20 Great Places to do it
In my last post, I wrote about the importance of gaining ‘Likes’ from people on social networking sites and highlighted how not to do it. But many other businesses are also guilty of failing to attract ‘Likes’ in the right way. Consider, for example, this pieces of copy I saw recently on a direct mail…
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Allister Frost
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What sort of person uses social networking sites in the UK?
I’ve been crunching data to get a picture of what sort of people visit the leading social networking sites. Here are three charts I created to show the distribution of age, education and income of users of the UK’s top 18 social networking sites in March 2011: (click any chart to enlarge) I last ran…
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Allister Frost
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Social Media: now the single biggest activity online
Social media is now both the biggest and fastest growing sector online in the UK, according to new data from online intelligence service, Hitwise. Traffic to social networks accounted for 12.4% of all Internet visits in January 2011, amounting to over 2.4 billion (yes, billion!) visits during the month. That’s a 17% growth year-on-year and…
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Allister Frost
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10 free media channels every business can use
In our digital age, marketers are getting used to thinking about three types of media: Paid: the media placements you buy with cold hard cash, like newspaper ads, sponsorship and ye olde Yellow Pages ads Owned: the media channels that are within your direct control like your website, newsletters, packaging and delivery vehicles Earned: the…
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Allister Frost
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BBC Podcast: The Secret History of Social Networking
It’s not much of a secret to those us in “the business” but I’ll bet even you will learn something new by listening to this three-part podcast series from the BBC, presented by their technology correspondent Rory Cellan-Jones. I really enjoyed this short series. Have a listen. LINK: http://www.bbc.co.uk/podcasts/series/shsn
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Allister Frost
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Facebook: through the 600 million barrier
Social media audit site, Socialbakers, is today reporting that Facebook’s global user base has now crept above 600 million. The fastest gains are coming from relatively untapped markets like India, Indonesia and Philippines. Here in the UK, there are now around 27.5 million registered Facebook users. Socialbakers is a great free tool for anyone wanting…
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Allister Frost
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Planely: the new social network for air travellers
The team at It’s Open shared details of a new social networking service called Planely on their blog yesterday (and yes, that is me staring out of the video clip preview on the right, yikes!). Planely is a new service that aims to help people flying by air to network with their fellow passengers before,…
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Allister Frost
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Age and Education charts for the leading Social Networks
I’ve been compiling data from Google AdPlanner to see how the demographic make up of the leading social networks varies in the UK. What emerges is a fascinating picture full of insights for marketers looking to reach their target audiences through these channels. First up is the age distribution of the leading social networks. I’ve…
