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Tag: strategy

  • Allister Frost

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    Business Lessons from Leicester

    In a normally quiet, mid-sized city in central England a seismic revolution just took place. Leicester (pronounced “Lester” for you non-Brits) City Football* Club (LCFC) has just won the English Premier League title, arguably the most prestigious national club league trophy in the world. If that strikes you as unremarkable, consider these: Last season, LCFC won…

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  • Allister Frost

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    A new chapter: Wild Orange Media

    Three weeks ago I left my role as Head of Digital Marketing Strategy at Microsoft to start a new chapter in my career. For some time I’ve harboured a dream of running my own company, being more in control of my own destiny and, crucially, being able to help a wider variety of businesses solve…

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  • Allister Frost

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    Why you probably don’t need a digital marketing strategy

    Dave Chaffey, over at his Smart Insights site, has posted a neat summary this morning of 5 reasons why you don’t—and 10 reasons why you do—need a digital marketing strategy (DMS). In my experience, there’s one common reason why some companies still need a DMS: if your marketing approach is still stuck in the pre-digital…

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