The CMO’s Guide to The Social Landscape

With thanks to Dr Kelly Page for sharing this, here’s a handy ‘ready reckoner’ from that summarises some of the benefits of 15 of the big social networks, categorised against their value for Customer Communication, Brand Exposure Traffic (generation potential) To Your Site, and SEO.

Of course, like any summary of this kind, it’s wildly over-generalised and quite dangerous in the wrong hands. But if you have first-hand experience of each of the platforms and enough knowledge to draw your own informed conclusions, it could help you synthesise your planning and focus on the better platforms for your unique business goals.

Click the image below to view the full table.

The CMO's Guide to the Social Landscape