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The Science of Facebook Engagement (infographic)
I’m often asked how companies can increase the engagement levels of their posts on Facebook. Sadly, there’s no silver bullet or one-size-fits-all solution, but there are plenty of studies that show the value of experimentation. And while it doesn’t offer any universally applicable answers, the infographic below may give you some fresh ideas for what…
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Spanning the Digital Divide
This is an interesting time to be in business. On the one hand there’s a constant stream of new shiny objects, gadgets and apps to play with, presenting exciting new ways to reach your customers. But on the other hand there are still plenty of traditional routes to market that generate vast reach, even if…
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The CMO’s Guide to Inbound Marketing
Inbound marketing is a fancy-shmancy term that describes the way that consumers can now find companies before they buy through personal engagement with content on the social web. It’s fundamentally different to traditional marketing (AKA “Shouting!”) in that it requires continuous efforts from content creation teams and relies more on your ability to attract and…
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How to Assess the Impact of Stopping Search Advertising: a Google Study
It doesn’t take Sherlock Holmes to root out the motivation behind Google’s latest research finding that advertisers who stop buying paid ads on Google’s search engine lose lots of search engine clicks. So, in this post I’ll take a look at the research to help you navigate your way through the data. First up, Google’s…
