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Common Website Mistakes To Avoid
We all see a lot of websites these days. But how often do you find yourself on a new site wondering what the company actually does or wants you to do next? It’s an all too common problem. In our haste to build websites, we often forget to look at the initial designs through our…
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Friction Free Forms for Marketing Ninjas
Happy New Year! I’ve written before about the dangers of asking too much of your site visitors before you have established a meaningful, value-based relationship with them. Now Lisa Margetis at Singlehop has reminded me of the importance of keeping any “asks” you must make of your customers as simple and pain-free as possible.
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50 Things You Don’t Need in 2014
50 Things You Don't Need In 2014 from Wild Orange Media Ltd As 2013 draws to a close, I thought it might be fun to take a look at some well-loved things that suddenly find themselves obsolete in our fast-changing world. I can’t pretend this is a comprehensive list of all-things-obsolete, but coming up with…
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Content 1 Advertising 0 – Why Great Content Wins Today
(This post by Allister Frost was first published on the Emarketeers’ blog) Content, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years. And I’m a believer. I believe great content…
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Selecting A College With Gen Z And Its Parents
While preparing for my keynote address at The Association of Colleges’ Annual Digital Engagement and Marketing Conference in December I’ve recently been pondering some of the digital challenges facing education establishments. Selecting a college and course to study is up there with the most important decisions of our lives. But what has the greatest influence…
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Visualise Anything – This Is the Average Man’s Body
Technology is so powerful these days we can visualise almost anything we can imagine. But data visualisations don’t have to be dull. Pie charts, graphs and flow diagrams all have an important role to play, but sometimes a picture truly does paint a thousand words. That’s why I love this article from The Atlantic. From…
