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Category: Digital Marketing

  • Allister Frost

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    Who’s Watching Webinars These Days?

    Webinar presenters will find a host of fascinating data points in BrightTALK’s DataLeaks 2013 presentation. Did you know for instance?: On average, 90% of the audience has shown up 15% of the way into each webinar. So, if you’ve something interesting to say, best save it until you’re about 20% (one fifth) of the way…

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  • Allister Frost

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    Digital Marketing Personality of the Year

    Well, this is an honour! I am delighted to have been named Digital Marketing Personality of the Year in the BOC Global Events Innovative Marketing Awards 2013. My thanks go to the judges for momentarily losing their senses and picking me, and to BOC Global Events for nominating me. I received my award at a…

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  • Allister Frost

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    Durex Condoms In Social Media Flop

    My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet. You’d have thought Durex Condoms would always play it safe, but their latest Facebook marketing campaign has turned into a bit of a flop thanks to a remarkable lack of planning (or should that be foreplay?)…

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  • Allister Frost

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    What Social Businesses Can Learn from Improvisation

    Many years ago I was privileged to learn improvisation skills at a week-long business retreat. My teacher, Neil Mullarkey of The Comedy Store, has remained a good friend to me over the years and the concepts he taught me have stayed fresh in my mind. The recent emergence of more social businesses—where staff can openly…

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  • Allister Frost

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    3 Simple Steps to Creating Daily Content Gold

    We’ve all been there; it’s every community manager’s nightmare. Staring at that blank screen, racking your brain for fresh ideas about what to post to your social networks today. When writer’s block strikes sometimes the best thing to do is to walk away and formulate a new plan on how to avoid an idea logjam…

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  • Allister Frost

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    How to raise $500k for a start-up

    I like Buffer. It’s a great tool for posting staggered updates to social media channels and, as of last week, you can even schedule retweets now too. I also like their great customer service. But what I like most of all is their openness and generosity; two key ingredients for start-up success on the social…

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  • Allister Frost

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    When Privacy Policies Go Bad and How to Fix Them

    Hot on the heels of yesterday’s post about the importance of carefully selecting your positive and negative keywords, I’ve some remarkable online test insights to share from ContentVerve.com’s Michael Aargaard. Michael wanted to find out what impact adding a privacy statement alongside a registration form would have on sign-up rates. I think you’ll agree, the…

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  • Allister Frost

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    7 Steps To Turning Negative Keywords into Positives

    Search engine marketers know how important it is to think about the words that they don’t want their company or brands to be associated with. But few people apply the same keyword rigour when posting to social networks. In this post, I’ll explain why this is important and how you can turn negative keywords into…

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  • Allister Frost

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    How to Ask for Help On Twitter (Please Read This!)

    It’s well known that if you ask people to retweet something on Twitter they’re more likely to do so than if you don’t ask. But exactly how much more likely has never been quantified before. Step forward Hubspot’s Dan Zarella, author of The Science of Marketing, and a huge dataset from social update scheduler Buffer.…

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  • Allister Frost

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    Who Needs a Social Command Centre Anyway?

    The Social Command Centre—a kind of NASA Ground Control for social media hub teams in organisations—is an increasingly common sight these days inside large organisations. Here’s a snap of Microsoft’s latest prototype, which I saw running on a visit this week to their UK Campus: The big idea behind command centres like this is to…

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