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Digital Marketing Investments Set To Rise in 2013
Digital marketers should take heart from new data from Gartner that suggest investment levels in digital marketing at large companies are likely to increase across many disciplines in 2013. No surprise, social media is the area where most companies plan to increase their investment, with mobile apps close behind. Tablets apps look set to receive…
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The Best Annual Report Ever?
Warby Parker is an eyewear retailer based out of New York , USA. They have recently released the first Annual Report I’ve actually enjoyed reading. See for yourself at http://www.warbyparker.com/annual-report-2012. What a great way to engage an audience. Good work!
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My new video showreel
Dear Reader, I’ve a new video showreel which features a brief selection of clips from some of my recent talks. Thought you might like to see it. All the best, Allister [youtube http://www.youtube.com/watch?v=W6kftfinonw]
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Microsoft’s clever “small demonstration”
Some ideas just smack you between the eyes and make you wonder “why didn’t I think of that?” That’s how I feel watching this cute, short video from Microsoft Portugal. What better way to prove that a computer is really easy to use? [youtube=http://www.youtube.com/watch?v=_ODFvy1mjoY&w=448&h=252&hd=1] Nice marketing! Thanks to my friend Faiz Rehman at Microsoft in…
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Reflections On 2012, A Year of Extraordinary Change
As the calendar year draws to a close and our attention turns to spending time with family and friends over the festive break, I like to take a moment to look back on the 12 months past to reflect on how much has changed. Most progress is gradual, it takes time to build, leaving many…
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Beware the hidden costs of online shopping
Today is Manic Monday, expected to be the busiest online shopping day of the year, and this seems a timely moment to issue some advice. While the Internet can be a great place to buy goods at some highly attractive prices you need to stay alert to the risk of hidden charges that may negate…
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Dan Ariely’s The Honest Truth about Dishonesty
I’ve been speaking a lot about making marketing noble, not least because if you don’t you are virtually guaranteed to be found out sooner or later in our increasingly transparent and open society. Technology that has given us easier access to information lies at the root of this societal shift but my favourite behavioural economist…
