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On Knowing Millennials and Other Young Things
As you’ve no doubt seen, there’s a lot of guff written about millennials and the younger generations these days. Most published writers and social anthropologists have long since left those youthful, care-free days behind. Which means, just as our grandparents struggled to understand us, it’s sometimes difficult making sense of the ways that younger people…
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The Vicious Circle of Social Media ROI
Convince & Convert has just released its 2017 State of Social Marketing report and it makes for an interesting read. The study questioned more than 2,700 social media marketers working both client side and in agencies in over 100 countries. It’s important to keep this in mind, because the results presents an inside-industry view of the…
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Two Billion People and Counting
When a young Mark Zuckerberg gave ‘theFacebook’ its debut at Harvard College in February 2004, few would have dared imagine it could ever turn a profit, let alone survive for more than a few years. Yet here we are, almost 5,000 days later, and Facebook, as it’s now known the world over, has just steamrollered…
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Murder Games – help your children stay safe online
Last night saw the first airing of a gripping and heart-wrenching BBC Three TV docu-drama about the life and death of Breck Bednar, a 14-year-old Surrey schoolboy who was lured to his death after being groomed online. I’d urge all parents to make time to watch the TV programme; it’s incredibly insightful and will open…
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The Enduring Power of Moore’s Law
At Wild Orange Media we’re often asked (and caught talking) about Moore’s Law, the exponential growth principle first documented in 1965. Gordon Moore. then just a young engineer, made the far-sighted observation that technology, largely powered by silicon microelectronics, could repeatedly double in power in a fairly predictable way. It’s a principle that has shaped…
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Is Your Chosen Career Heading for Extinction?
A question from the future: “Grandad, is it really true that people used to fly planes and work in shops? We’re learning about it at school.” Change is everywhere in a technology-charged world. Many of the jobs people do have changed or disappeared completely in recent years, and some will be barely remembered a few years…
