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Who’s Watching Webinars These Days?
Webinar presenters will find a host of fascinating data points in BrightTALK’s DataLeaks 2013 presentation. Did you know for instance?: On average, 90% of the audience has shown up 15% of the way into each webinar. So, if you’ve something interesting to say, best save it until you’re about 20% (one fifth) of the way…
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Digital Marketing Personality of the Year
Well, this is an honour! I am delighted to have been named Digital Marketing Personality of the Year in the BOC Global Events Innovative Marketing Awards 2013. My thanks go to the judges for momentarily losing their senses and picking me, and to BOC Global Events for nominating me. I received my award at a…
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Think Different
Is it just me, or does Apple’s current iPad advertising bear a startling resemblance to rival Microsoft’s “Life Without Walls” ad campaign of almost five years ago? Of course, not every idea can be completely new. But it does make me a little sad to see this, another example of Apple’s innovative streak fading away.
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How to Ask for Help On Twitter (Please Read This!)
It’s well known that if you ask people to retweet something on Twitter they’re more likely to do so than if you don’t ask. But exactly how much more likely has never been quantified before. Step forward Hubspot’s Dan Zarella, author of The Science of Marketing, and a huge dataset from social update scheduler Buffer.…
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Cut-To-The-Chase Help When You Need It
I’m occasionally asked if it’s possible to book a short consulting session with me to collect some quick answers or get help tackling urgent issues. This has always been difficult to arrange in the past but I’m pleased to announce a new way for you to get personal, cut-to-the-chase help from me over the phone.…
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Colour and Brands Through The Ages
(see what I did there?!) In the UK we call it ‘colour’ while our American cousins prefer ‘color’. However you write it, having an appreciation of how seeing different colours affects our mood is a great skill for every marketer. With a hat tip to my former Microsoft colleague Steve Clayton, here’s a delightful little…
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The Worrying Truth About Cart Abandonment
Cart abandonment, where an online shopper adds items to their basket but then fails to complete the checkout process, is one of the most common and frustrating issues facing ecommerce retailers. Carrying out a forensic investigation into why potential buyers leave before completing their transaction can yield valuable insights to streamline the shopping process and…
