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Introducing Internet Safety School for Parents and Carers
Our mission here at Wild Orange Media has always been to help everyone benefit fully and safely from all the good things that our digital world has to offer. Yet one of the greatest threats we see in our internet-fuelled world today is to the safety and wellbeing of children. Left unattended, with unrestricted access…
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Content 1 Advertising 0 – Why Great Content Wins Today
(This post by Allister Frost was first published on the Emarketeers’ blog) Content, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years. And I’m a believer. I believe great content…
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Selecting A College With Gen Z And Its Parents
While preparing for my keynote address at The Association of Colleges’ Annual Digital Engagement and Marketing Conference in December I’ve recently been pondering some of the digital challenges facing education establishments. Selecting a college and course to study is up there with the most important decisions of our lives. But what has the greatest influence…
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Mind The Gap – Consumers 1 v Marketers 0
We live in a fast-changing world. Which means the longer you’ve held an opinion, the greater the chances your views may have fallen behind the times. The latest fast.MAP Marketing Gap study (the 9th annual edition) shows once again how disconnected some marketers’ views are from those of their customers. Let’s take a look at…
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Visualise Anything – This Is the Average Man’s Body
Technology is so powerful these days we can visualise almost anything we can imagine. But data visualisations don’t have to be dull. Pie charts, graphs and flow diagrams all have an important role to play, but sometimes a picture truly does paint a thousand words. That’s why I love this article from The Atlantic. From…
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Don’t get SWAMmed–How LinkedIn is Fighting Spam
Earlier this year LinkedIn quietly introduced a new featured called S.W.A.M. designed to reduce the volume of spam and unsolicited sales pitches on their platform. S.W.A.M. is short for Sitewide Auto Moderation and, in a nutshell, means that if one LinkedIn Group Manager blocks a person from their group, all future posts from that person…
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Free digital marketing advice–my summer gift to you
I had a great summer holiday break, and I hope you did too. Escaping from the world of work and spending time with family and friends helps me stay focussed on what life is really about. And it’s put me in a really good mood, even if I’m now back in the office putting out…
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Back To School – Time to Update Your Social Media Cover Photos
With the kids heading back to school in the UK today or very soon, now is the perfect time to polish up your social media profile pictures and cover photos. But knowing what size your images need to be has always been a time-consuming exercise. But not anymore, thanks to this nifty guide from the…
