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Free video webinar: B2B Buyer Engagement Through New Technology
Yesterday I joined B2B Marketing’s Joel Harrison and co-founder of BrightTALK, Charlie Blackburn, in their London studio to talk about the challenge of securing buyer engagement through new technology channels. If you missed the live broadcast, the webinar recording is now available to view at: http://www.brighttalk.com/webcast/1166/62437 I’d love to hear your feedback. And yes, I…
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Beware the hidden costs of online shopping
Today is Manic Monday, expected to be the busiest online shopping day of the year, and this seems a timely moment to issue some advice. While the Internet can be a great place to buy goods at some highly attractive prices you need to stay alert to the risk of hidden charges that may negate…
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Dan Ariely’s The Honest Truth about Dishonesty
I’ve been speaking a lot about making marketing noble, not least because if you don’t you are virtually guaranteed to be found out sooner or later in our increasingly transparent and open society. Technology that has given us easier access to information lies at the root of this societal shift but my favourite behavioural economist…
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Outstanding Customer Service by Buffer
I’m a bigger fan of Buffer today than I was yesterday. Which is quite something because I already liked it a lot. I didn’t hesitate to drop them an email when their newsletter asked me for feedback and signed off with this genuine plea for feedback: P.S. We meant that whole “hit reply” bit. We…
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What is (Cyber) Black Friday?
Today, 23 November 2012 is Black Friday, the day after Thanksgiving Day in the USA. It’s a great day to do some online shopping for the Christmas holiday season as many retailer run one day only promotions to try to win your valuable festive custom. People here in the UK often ask me what it’s…
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Which content work on Facebook?
Here’s a fact-packed infographic giving hints about what content types and strategies work best for brands on Facebook. Keep in mind that your brand and its audience are unique, so it’s unlikely that these generic data points derived from a B2B study in Germany will be perfectly accurate for your business. Useful food for thought…
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Where the Internet lives
They are some of the most awesomely powerful places on Earth. Yet most of us will never get to visit them, even though many facets of our everyday lives depend upon them. Google has recently opened the doors, giving a peek into some of its datacenters. At the Where the Internet Lives site you can…
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Police Nicked for Marketing Dishonestly
If there’s one thing that gets sniffed out quickly in our social media age, it’s inauthenticity. An investigation by the Daily Record, Scotland’s best selling daily newspaper, has shown that even the Police can occasionally stoop to act dishonestly in their marketing campaigns. When Deputy Chief Constable of Strathclyde Police posed in front of 10…
