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Cadbury’s Hip Hamster – a YouTube first
Here’s a sweet bit of creativity from Australia: the world’s first round YouTube video. This just goes to show that nothing’s sacred on the web. If you can dream it, it can happen! How could this have been better? It took me several minutes to figure out that this came from the Cadbury’s team in…
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A direct mail that worked
I received a direct mail letter today. In an envelope. Delivered by the postman. Now, this isn’t that uncommon an event; getting junk mail is a price you expect to pay when you’ve been in the marketing industry as long as me. What was less common was that I both opened and acted on the…
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Every screen presents an opportunity
I love my bedside Logitech Squeezebox Radio. It makes it really easy for me to listen to all kinds of internet broadcasts including my favourite podcasts and radio stations from anywhere in the world. And, because it’s an internet-connected device, I can access it from any web browser to change settings, add stations and apps,…
