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There’s No Such Thing as a Digital Marketer
I’ve never felt very comfortable with the label ‘Digital Marketer.’ And to reflect this, I’ve been describing myself as “A Marketer in a Digital World” for about 5 years now, a badge I have worn with pride. But even this is starting to feel a little behind the times. The world is certainly digital, with…
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Delightful Creativity from Putpockets
There’s a very common mental state we experience every day of our lives that makes us greatly underestimate the likelihood of something bad happening to us. Psychologists call it the ‘normalcy bias’, and it’s a pretty helpful thing. Without it, we would be less able to relax and enjoy our lives. Instead, we’d live in…
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50 Things You Don’t Need in 2014
50 Things You Don't Need In 2014 from Wild Orange Media Ltd As 2013 draws to a close, I thought it might be fun to take a look at some well-loved things that suddenly find themselves obsolete in our fast-changing world. I can’t pretend this is a comprehensive list of all-things-obsolete, but coming up with…
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How To Fly A Plane With A Hashtag
It may be a barely veiled attempt to drive Twitter mentions, but you have to admire BA’s Race The Plane competition that’s running in the UK today. The campaign idea is simplicity itself. Twitter users can race (virtually) a BA jet flying from London to Toronto by tweeting with the hashtag #racetheplace. Presumably—although it’s not…
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Being Creative Coffee Shop Style
Open plan office workers know how hard it can be to focus on work tasks when surrounded by the hustle and bustle of office life. But researchers at the University of Illinois have discovered that working on creative tasks amidst ambient background noise can actually boost our creative ability. In scientific tests carried out on…
