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Digital Marketing Personality of the Year
Well, this is an honour! I am delighted to have been named Digital Marketing Personality of the Year in the BOC Global Events Innovative Marketing Awards 2013. My thanks go to the judges for momentarily losing their senses and picking me, and to BOC Global Events for nominating me. I received my award at a…
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3 Simple Steps to Creating Daily Content Gold
We’ve all been there; it’s every community manager’s nightmare. Staring at that blank screen, racking your brain for fresh ideas about what to post to your social networks today. When writer’s block strikes sometimes the best thing to do is to walk away and formulate a new plan on how to avoid an idea logjam…
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Think Different
Is it just me, or does Apple’s current iPad advertising bear a startling resemblance to rival Microsoft’s “Life Without Walls” ad campaign of almost five years ago? Of course, not every idea can be completely new. But it does make me a little sad to see this, another example of Apple’s innovative streak fading away.
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Lessons From A Stiff Door
This is the entrance door to a bistro. What’s the easiest option for the bistro owner: fix the door so customers cam come in easily or put up a sign telling them how they should use it? I know which option customers would choose. And we all know which option the bistro owner should avoid.…
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The Best Annual Report Ever?
Warby Parker is an eyewear retailer based out of New York , USA. They have recently released the first Annual Report I’ve actually enjoyed reading. See for yourself at http://www.warbyparker.com/annual-report-2012. What a great way to engage an audience. Good work!
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How to Escape The Events Management Cycle of Despair
I’ve written previously about the importance of carefully selecting which business conferences to attend and – more importantly – which to avoid. With an ever-tightening squeeze on marketing budgets and mounting pressure to “do more with less”, some event management companies face tough trading months ahead. But not every player in the conference business needs…
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The Science of Persuasion Video by Robert Cialdini and Steve Martin
I often speak at conferences on the fascinating topic of behavioural economics, much of which is rooted in understanding the psychological triggers that our simple human brains find irresistible. Dr Robert Cialdini is one of the world’s leading experts in this field and has recently teamed up with Steve Martin (no, not that Steve Martin)…
