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Allister Frost
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Understanding EdgeRank in Facebook: great podcast
I posted recently about the often misunderstood topic of Facebook’s EdgeRank algorithm and many marketers I meet still don’t appreciate the crucial role it plays in determining which of your fans will see your updates in their Facebook news feed. Quite simply, if you don’t understand EdgeRank, all your Facebook marketing efforts could be going…
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Allister Frost
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Promoted Tweets–do they work?
I’ve previously shared some stats on the top performing Promoted Tweets and, no surprise, the one thing they all have in common is that they all say something remarkable or newsworthy. With clickthrough rates as high as 52%, advertisers could be forgiven for thinking Promoted Tweets are the Holy Grail they’ve been longing for. But…
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Allister Frost
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Shock news: Over 90 percent of conversations happen offline
It’s a wake-up call for any digital marketer who’s spent too long supping the intoxicating brew delivered through their ADSL line: More than 9 in every 10 conversations take place offline. Yes, offline, in the real world, where human beings apparently talk to other human beings via a one-to-one interface. I know, unbelievable, but true.…
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Allister Frost
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Daft Ideas for Social Media: Post each update everywhere
It’s tempting when using social media networks to want to simultaneously post each update to lots of networks. It’s a great time-saver and applications like Tweetdeck and Seesmic can even automate this task for you completely. But are you sure you want to post the exact same update to lots of networks? While this might…
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Allister Frost
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How to deal with negative reviews
Business people I meet often complain to me that they are wary of the social web because it makes it too easy for people to leave negative reviews. That’s true, but if your stuff stinks, what did you really expect? People have always complained about bad experiences. It’s just a whole lot easier and much…
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Allister Frost
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Getting to ‘Like’: 20 Great Places to do it
In my last post, I wrote about the importance of gaining ‘Likes’ from people on social networking sites and highlighted how not to do it. But many other businesses are also guilty of failing to attract ‘Likes’ in the right way. Consider, for example, this pieces of copy I saw recently on a direct mail…
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Allister Frost
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Getting to ‘Like’: why being liked really matters and how not to do it
Social networks like Facebook have transformed the ways people connect with friends, businesses and much of the world around them. In the early days of online marketing, businesses used to fret about how to get people to their website and stay there. Nowadays, getting someone to ‘Like’ your brand on a social networking site is…
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Allister Frost
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Everything you need to know about Social Media
This says it all. Memorise this and you can legitimately claim to be a Social Media Guru: Tip o’ the hat to Wall blog
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Allister Frost
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New Digital Marketing Podcast: “The Frost Personality Continuum”
I regularly listen to The Digital Marketing podcast by Target Internet on my commute to and from work, and recently recorded a guest interview for them which has been released today. You can download the MP3 of this podcast from here: The Frost Personality Continuum I recommend: subscribe to The Digital Marketing podcasts if you’re…
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Allister Frost
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LinkedIn: very different to other social networks [plus infographic]
LinkedIn has firmly established itself as the world’s leading professional social network, used by around 100 million people around the world to promote their work and life experiences and network with likeminded individuals. But the way people use LinkedIn differs dramatically to the behaviours we see on Facebook, Twitter and many other networking forums. Most…
