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Allister Frost
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Which UK Brands Are Winning On Facebook?
Socialbakers has released its latest report into top brand performance in the UK and, no surprise, big names like Amazon, Coca-Cola and iTunes lead the league when ranked on their number of followers. But “as any fule kno” measuring the number of fans alone is a pretty pointless exercise. Having fans counts for nothing if…
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Allister Frost
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The State of Friendship in a Social Media World
I’d love to attribute this image to someone, but I have no idea where it first appeared. But it’s great and says a lot about the shifting meaning of ‘friendship’ and the inescapable shallowness of many of our daily interactions in a digital world: Many thanks to whoever created this. I’m sure we’d make great…
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Allister Frost
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Don’t get SWAMmed–How LinkedIn is Fighting Spam
Earlier this year LinkedIn quietly introduced a new featured called S.W.A.M. designed to reduce the volume of spam and unsolicited sales pitches on their platform. S.W.A.M. is short for Sitewide Auto Moderation and, in a nutshell, means that if one LinkedIn Group Manager blocks a person from their group, all future posts from that person…
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Allister Frost
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Free digital marketing advice–my summer gift to you
I had a great summer holiday break, and I hope you did too. Escaping from the world of work and spending time with family and friends helps me stay focussed on what life is really about. And it’s put me in a really good mood, even if I’m now back in the office putting out…
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Allister Frost
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Back To School – Time to Update Your Social Media Cover Photos
With the kids heading back to school in the UK today or very soon, now is the perfect time to polish up your social media profile pictures and cover photos. But knowing what size your images need to be has always been a time-consuming exercise. But not anymore, thanks to this nifty guide from the…
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Allister Frost
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Reasons to Unlike a Brand On Facebook
(click image to enlarge) Take a close look at the image above. Need any more reasons why your brand should abandon its incessant pursuit for meaningless ‘Likes’ on Facebook? Of course, you don’t have to stop. No-one will issue you a ‘cease and desist’ letter. That’s the beauty of the free-flowing social web. But you…
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Allister Frost
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How to Write the Perfect Tweet
I’d say this infographic from Neomobile was almost perfect. But I wouldn’t recommend always placing your links at the end of the tweet as that’s the first bit that’ll get cut off if people do an old style retweet or append copy to the start of a reply. It’s safer to put your links in…
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Allister Frost
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June 2013 – Top UK Facebook Performers Report
The Socialbakers’ report for June is now out. In it we learn that ‘Amazon UK’ is the UK’s leading brand page on Facebook with almost 3.5million local fans, ‘Up Your Viva’ is the leading media brand page despite losing fans since its peak in mid-May, Michael Ball gets more engagement on Facebook than George Michael,…
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Allister Frost
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Hangout with MyWebPresenters
Here’s a video of a Google Hangout I recently recorded direct from Wild Orange Media Towers with Neil Davidson, MD of MyWebPresenters. We chatted about effective measures of success for online videos, the viral myth, producing content that people engaged with and share, and my thoughts on what’s next for Wild Orange Media. Enjoy! http://www.youtube.com/watch?v=_sqjUZF-bS8
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Allister Frost
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Durex Condoms In Social Media Flop
My friend Eileen Brown brought a delightful social media #fail to my attention today in her column on ZDNet. You’d have thought Durex Condoms would always play it safe, but their latest Facebook marketing campaign has turned into a bit of a flop thanks to a remarkable lack of planning (or should that be foreplay?)…