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Allister Frost
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How Your Facebook Likes Can Expose The Real You
If you like the iPod page on Facebook you’re probably more dissatisfied with your life than someone who likes Sarah Palin. That’s just one of the findings from a new study by researchers at the University of Cambridge that shows how much of our personality we share through our Facebook Likes, whether we realise it…
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Allister Frost
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Reasons to be Fearful – Facebook Graph Search
Facebook’s new Graph Search (currently in Beta testing to limited users only) will eventually allow anyone to search data across the platform and precisely identify people with common interests. For example, if looking for a a companion for a lunchtime snack you will be able to instantly search for “friends who work at my company…
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Allister Frost
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Why’s Social Media Managers Go To Iceland
It’s a longstanding campaign, but it still stands out in my mind as one of the most delightful ways that social media has been put to proper and effective use. Back in 2009, Takk Takk, a small marketing and communications agency in Iceland, was tasked by the Icelandic Tourist Board with finding ways to promote…
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Allister Frost
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Free video webinar: B2B Buyer Engagement Through New Technology
Yesterday I joined B2B Marketing’s Joel Harrison and co-founder of BrightTALK, Charlie Blackburn, in their London studio to talk about the challenge of securing buyer engagement through new technology channels. If you missed the live broadcast, the webinar recording is now available to view at: http://www.brighttalk.com/webcast/1166/62437 I’d love to hear your feedback. And yes, I…
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Allister Frost
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Free webinar 6 Dec on B2B Marketing through New Technology
Join me and Charlie Blackburn, co-founder of BrightTALK, on a special live webinar on 6 December at 10am (UK). To register, go to https://www.brighttalk.com/webcast/1166/58431. With Joel Harrison, Editorial Director of B2B Marketing, to guide the debate we’ll be discussing how buyer behaviours are changing and what it now takes to properly engage your customers and…
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Allister Frost
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Outstanding Customer Service by Buffer
I’m a bigger fan of Buffer today than I was yesterday. Which is quite something because I already liked it a lot. I didn’t hesitate to drop them an email when their newsletter asked me for feedback and signed off with this genuine plea for feedback: P.S. We meant that whole “hit reply” bit. We…
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Allister Frost
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Stop! Your marketing strategy is showing
It’s the business equivalent of going out with your skirt tucked in. That time when your marketing efforts are so obviously focussed on a single goal, you fail to leave anything to the customer’s imagination. And instead of joining in, your customers just feel pity that your sorry attempts to steer them towards your business…
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Allister Frost
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Which content work on Facebook?
Here’s a fact-packed infographic giving hints about what content types and strategies work best for brands on Facebook. Keep in mind that your brand and its audience are unique, so it’s unlikely that these generic data points derived from a B2B study in Germany will be perfectly accurate for your business. Useful food for thought…
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Allister Frost
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Please Stop Treating Us Like Idiots
Dear Social Media Marketers, I can imagine how tough it must be finding something interesting to say about your products, day in, day out. And I can forgive you when your advertising or promotional materials don’t always make me smile or laugh or think. But please could you stop treating me and my fellow consumers…
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Allister Frost
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Police Nicked for Marketing Dishonestly
If there’s one thing that gets sniffed out quickly in our social media age, it’s inauthenticity. An investigation by the Daily Record, Scotland’s best selling daily newspaper, has shown that even the Police can occasionally stoop to act dishonestly in their marketing campaigns. When Deputy Chief Constable of Strathclyde Police posed in front of 10…
