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Allister Frost
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How not to do Social Media by Thomas Cook
This is a lesson in how not to do social media marketing. Thomas Cook (the mammoth holiday tour operator) was too wrapped up in itself to spot a glaring opportunity right before its eyes. Read through the following screenshots from Facebook and keep going to the end where you’ll see the stark difference another travel…
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Allister Frost
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Free guide – 8 rules for the social web
We’ve just published a new document entitled ‘8 Rules for the Social Web’. It summarises 8 key principles that we think are universally important for any organisation looking to unlock more commercial value from social media sales and marketing programmes. Take a look and please let us know what you think. [googleapps domain=”docs” dir=”viewer” query=”url=http%3A%2F%2Fwildorangemedia.squarespace.com%2Fstorage%2Fshared-documents%2F8%2520rules%2520for%2520the%2520Social%2520Web%2520by%2520Wild%2520Orange%2520Media.pdf&embedded=true”…
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Allister Frost
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Are you affected by recent Facebook Edgerank changes?
To help ensure you see content you’re most likely to interact with, Facebook uses an algorithm called Edgerank to determine which posts users see by default on their wall. I’ve written previously about the basic mechanics of Edgerank, explaining how it works and how to use it to your advantage, but Facebook continues to routinely…
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Allister Frost
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Social Media Engagement–free whitepaper
I recently took part in a roundtable discussion hosted by social media agency Yomego exploring the issue of how to attract and measure engagement through social media channels. The write-up of the discussion is now available in a free whitepaper which you can download from here (.pdf). Securing engagement—by which I mean getting the recipients…
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Allister Frost
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Social Media Week in a City Near You
Next week is Social Media Week in 14 big cities around the world, including my home city of London. It’s a fantastic showcase of talent and brains, giving everyone the chance to hear from some fascinating people at dozens of very different events throughout the week. I’ll be speaking at the EMarketeers’ Breakfast Briefing on…
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Allister Frost
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Work from the heart
There’s only so much enthusiasm any human being can show for something they don’t really believe in. And while most employees can muster interest in almost anything for a short period of time, maybe one or two years, few are able to sustain credible warmth towards their work without being motivated from the heart. Your…
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Allister Frost
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In the battle between Chicken and Egg, Social Networks win
There’s a classic chicken and egg conundrum happening here. Do people who already buy from a company tend to interact with them more on social networks, or do people who ‘like’ brands on social networks then go on to buy more of those brands? Without extensive lab-based research we’ll probably never know the answer as…
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Allister Frost
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Being Remarkable with Crap Wrap
Twisted Twee is that rarest of online things: a delightful shopping experience. We’ve been fans of their esoteric designs for some time, but their email shot yesterday made us love them just a little bit more. Like all great marketing, this really doesn’t need a lot of introduction. Take a widely held consumer insight (most…
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Allister Frost
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On nipping things in the bud
Things happen faster today than ever before, largely thanks to technology advances that allow ideas to move from one person to another at the speed of light. That’s why almost every business has a responsibility to invest in staying on top of the conversations that are happening around them, and monitoring them in real-time wherever…
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Allister Frost
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Thoughts for those still in denial
Smart businesses run by smart people get it. They know that learning to be great at using social media channels is the key to their near-term (and possibly long term) success. They’ve long since figured out that the societal changes hastened by the rapid, widespread adoption of online communication platforms have ushered in an urgent…
