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Tag: advertising

  • Allister Frost

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    Cherry-picking great ad placements online

    No doubt about it, Facebook offers some of the most precisely targeted banner advertising placements available on the web today. But, while Facebook may be getting all the headlines, it’s worth remembering the immense value you can also get from cleverly placed banner adverts. The example above is from my company, Microsoft, and illustrates how…

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  • Allister Frost

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    Google Unveiled: how much the top brands spend

    A revealing leak out of Google to AdAge shows just how much the top brands are spending on paid search with Google. No surprise that the top spenders are mostly transactional based companies looking to pick up online sales. One obvious anomaly in the top ten is BP which pumped $3.59million into paid search in…

  • Allister Frost

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    Future state: Games will be everywhere

    _ Jesse Schell is CEO of Schell Games and a Professor at Carnegie Mellon University. In this video he presents a fascinating view of how social gaming cleverly taps into some of our deep-rooted psychological needs and shares a thought-provoking view of how humans will interact with technology in the future. It’s a fascinating video.…