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Allister Frost
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A new chapter: Wild Orange Media
Three weeks ago I left my role as Head of Digital Marketing Strategy at Microsoft to start a new chapter in my career. For some time I’ve harboured a dream of running my own company, being more in control of my own destiny and, crucially, being able to help a wider variety of businesses solve…
Allister Frost
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Social Media Management: don’t f*** up
News broke overnight that Chrysler has fired their agency New Media Strategies after they accidentally sent an offensive tweet from the @ChryslerAutos account. The story goes that the agency employee intended to post to his personal account but somehow published this on behalf of one of the world’s largest brands: This sort of mistake is…