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Site Design: How Removing Choice can Double Conversion Rates
Having an insatiable appetite to test, retest, and test again is an essential quality for any digital marketer. Because it’s only through testing your ideas, hunches and, sometimes, gut instinct that you can truly understand what works for your business and your customers. The team at VisualWebsiteOptimizer has shared details of a fascinating test they…
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Conversion Rate Optimisation for Beginners
I’m a regular in-car listener to the Digital Marketing Podcast from Target Internet in which Ciaran Rogers and Daniel Rowles wax lyrical about a hot marketing topic. It’s a good listen and I recommend you add it to your MP3 player of choice. The guys at Target Internet also have a blog where I found…
