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Spanning the Digital Divide
This is an interesting time to be in business. On the one hand there’s a constant stream of new shiny objects, gadgets and apps to play with, presenting exciting new ways to reach your customers. But on the other hand there are still plenty of traditional routes to market that generate vast reach, even if…
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Digital Marketing Conferences To Avoid
There are so many digital marketing conferences these days. When I was working at Microsoft I think I could pretty much have spent my entire working week moving from one event to another, sometimes as a delegate, sometimes as a speaker. But the quality difference between one conference and another was extraordinary, and it was…
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Don’t make Life Difficult for your Customers
It’s all too common. We build online content and expect visitors to register before they can gain access. Aside from the fact that asking for personal data before giving away some free content typically halves the amount of data you collect, some organisations insist on making things even more difficult than they need to be.…
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Why you probably don’t need a digital marketing strategy
Dave Chaffey, over at his Smart Insights site, has posted a neat summary this morning of 5 reasons why you don’t—and 10 reasons why you do—need a digital marketing strategy (DMS). In my experience, there’s one common reason why some companies still need a DMS: if your marketing approach is still stuck in the pre-digital…
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“Things we’ve learnt about Communication” NEW Microsoft Research report
An insight-packed report from the Socio-Digital Systems group of Microsoft Research in Cambridge, UK landed on my desk today. In reading it, I rediscovered why communicating means so much more than simply transferring information from one entity to another. I was reminded that sometimes communicating over a distance is preferable to talking face-to-face, and I…
