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Tag: Digital Marketing

  • Which is Better: A Website or a Facebook Page?

    Allister Frost

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    Which is Better: A Website or a Facebook Page?

    [This article was written for iedr.ie, the registry responsible for managing Ireland’s .ie domains] Let’s try to end an old debate. Which is more important for a business: having a website or a Facebook page? Many small business owners are perplexed by this choice. Some complain about low visitor numbers to their website and a…

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    Marketing Week Live presentations

    I gave two keynotes at the recent Marketing Week Live event at London Olympia and am pleased to be able to share the slides with you here. The first includes some broad observations about the changing nature of marketing in the digital era with a focus on the demise of organic reach through social channels…

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    Demystifying Digital Marketing in Dubai

    Next week I’ll be in Dubai, UAE, to deliver a new training programme entitled ‘Demystifying Digital Marketing’. The open course is a two-day programme, designed to coincide with the Middle East Event Show and Mktg Live, and will feature brand new training content covering everything from search engines to email, mobile marketing to UI testing. I’ve written…

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    Why Length Matters in Online Content

    The well-worn phrase “Size Doesn’t Matter” has no place in the digital marketer’s toolbox. Size, I’m slightly saddened to report, is everything. Get it wrong and your content simply won’t get consumed. Get it right and you could give your content a precious extra lift, boosting clicks, conversions and, ultimately, sales. Kevan Lee at Buffer recently…

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    The Basic Data Capture Mistake Almost Every Marketer Makes

    As marketers, we know a large part of our job is to collect as much data about customers and prospects as possible. Feeding the database gives us leads to qualify and valuable data to mine. So it makes perfect sense when we have something of value to these people—like some great content or special offers—that…

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    Visualise Anything – This Is the Average Man’s Body

    Technology is so powerful these days we can visualise almost anything we can imagine. But data visualisations don’t have to be dull. Pie charts, graphs and flow diagrams all have an important role to play, but sometimes a picture truly does paint a thousand words. That’s why I love this article from The Atlantic. From…

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    Digital Marketing Personality of the Year

    Well, this is an honour! I am delighted to have been named Digital Marketing Personality of the Year in the BOC Global Events Innovative Marketing Awards 2013. My thanks go to the judges for momentarily losing their senses and picking me, and to BOC Global Events for nominating me. I received my award at a…

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    Digital Marketing Investments Set To Rise in 2013

    Digital marketers should take heart from new data from Gartner that suggest investment levels in digital marketing at large companies are likely to increase across many disciplines in 2013. No surprise, social media is the area where most companies plan to increase their investment, with mobile apps close behind. Tablets apps look set to receive…

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    Breaking News – Some People Don’t Own A Tablet

    [I originally wrote this article for Silicon Beach 2012; this is the first time it has appeared online] This is an extraordinary time to be in business. The economy is all over the place, international trade is threatened by collapsing currencies and we’re constantly bombarded with new technology inventions that promise to improve our lives.…

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    New book: Webs of Influence

    I joined Nathalie Nahai for the Chinwag hosted launch of her new book Webs Of Influence last week. It’s a really good book, packed full of insights from psychology studies and new ideas to enhance your online impact. My only criticism of the book is that it almost contains too many ideas; it will take…