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Tag: insights

  • Allister Frost

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    The Power of Listicles and How To Make Yours Better

    Journalists have known it for years and they’ve become a staple of headline writers and bloggers in recent years. But what’s the science behind the listicle’s remarkable success? For the uninitiated, listicle is a derived from the words list and article. It describes a ranked list of items with a snappy title like “10 Fun Ways to Eat…

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  • Allister Frost

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    Social Media Measurement–our journey so far…

    At this week’s Social Media World Forum Europe I joined a panel to debate the merits of measuring engagement in social media activities. It was a friendly panel, with few areas of harsh disagreement, and we all agreed that we’ve not yet cracked the search for meaningful social media ROI metrics. Here’s my take on…

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  • Allister Frost

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    Marketing Essentials: The Psychology of Sharing

    In case you hadn’t noticed, we live in a sharing economy. Thanks to innovations on the social web and advances in our internet-connected mobile devices, we think nothing today of sharing the content and information we discover. Of course, we’ve always shared information, that’s not new. But the speed and ease with which sharing now…

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  • Allister Frost

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    Why women are easy and size matters for men

    In the categories labelled “Gross Generalisations” and “Blindingly Obvious” I present to you, dear reader, proof of what you may have suspected all along: men and women are very different, and women crack sooner under the advertiser’s spell. A study by comScore of 292 television ad copy tests shows that women are more likely to…

  • Allister Frost

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    State of our Social Media World: superb ‘Wave 5’ study by UM

    I’ve long been a fan of Universal McCann’s ‘Wave’ studies which analyse how we’re using the web in our daily lives. Now in it’s fifth instalment, Wave is the largest and longest-running dedicated social media study in the world, and it’s a goldmine of fascinating facts that helps us understand how our use of social…

  • Allister Frost

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    How we search for stuff: Slidecast for marketers

    A short presentation, narrated by Allister Frost, that explains new insights we have into how people use search engines and what this means for marketers.