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Visualise Anything – This Is the Average Man’s Body
Technology is so powerful these days we can visualise almost anything we can imagine. But data visualisations don’t have to be dull. Pie charts, graphs and flow diagrams all have an important role to play, but sometimes a picture truly does paint a thousand words. That’s why I love this article from The Atlantic. From…
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How to kill your business: know all the answers
Recently a conference speaker from a huge national company concluded their talk by saying: “We surveyed our customers and not one of them had an original or useful idea about how to improve our service.That’s when we realised that we have far better experts in-house and shouldn’t rely on help from the outside.” I was…
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Digital Cleverness: OCD Foundation
Watch his video. As the title says, ‘You May Need To Press Play More Than Once…’ [youtube=http://www.youtube.com/watch?v=sAdfSMNFAz8&w=448&h=252&hd=1] OCD digital marketing brilliance! How simple and effective was that? Brilliant thinking by www.ocfoundation.org! Armed with little more than a powerful insight into the disorder they represent, they used a free digital video service to get their message…
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Cricket and a broken window: how search engine advertising can be remarkable
[image credit: Getty Images]I think I owe Lee Williams a beer or two as this is the second consecutive blog post I’ve written from a tip-off he passed my way. And this time, we’re talking about pay-per-click (PPC) advertising on search engines… Every marketer wants their brand and web site to appear high up in…