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Content 1 Advertising 0 – Why Great Content Wins Today
(This post by Allister Frost was first published on the Emarketeers’ blog) Content, content, content… It seems everyone in marketing these days is talking about content. The stats prove it too with the number of Google searches for “Content Marketing” soaring 10-fold in the last two years. And I’m a believer. I believe great content…
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Selecting A College With Gen Z And Its Parents
While preparing for my keynote address at The Association of Colleges’ Annual Digital Engagement and Marketing Conference in December I’ve recently been pondering some of the digital challenges facing education establishments. Selecting a college and course to study is up there with the most important decisions of our lives. But what has the greatest influence…
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3 Simple Steps to Creating Daily Content Gold
We’ve all been there; it’s every community manager’s nightmare. Staring at that blank screen, racking your brain for fresh ideas about what to post to your social networks today. When writer’s block strikes sometimes the best thing to do is to walk away and formulate a new plan on how to avoid an idea logjam…
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Lessons From A Stiff Door
This is the entrance door to a bistro. What’s the easiest option for the bistro owner: fix the door so customers cam come in easily or put up a sign telling them how they should use it? I know which option customers would choose. And we all know which option the bistro owner should avoid.…
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How to Escape The Events Management Cycle of Despair
I’ve written previously about the importance of carefully selecting which business conferences to attend and – more importantly – which to avoid. With an ever-tightening squeeze on marketing budgets and mounting pressure to “do more with less”, some event management companies face tough trading months ahead. But not every player in the conference business needs…