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Tag: marketing

  • Allister Frost

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    Please Stop Treating Us Like Idiots

    Dear Social Media Marketers, I can imagine how tough it must be finding something interesting to say about your products, day in, day out. And I can forgive you when your advertising or promotional materials don’t always make me smile or laugh or think. But please could you stop treating me and my fellow consumers…

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  • Allister Frost

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    Police Nicked for Marketing Dishonestly

    If there’s one thing that gets sniffed out quickly in our social media age, it’s inauthenticity. An investigation by the Daily Record, Scotland’s best selling daily newspaper, has shown that even the Police can occasionally stoop to act dishonestly in their marketing campaigns. When Deputy Chief Constable of Strathclyde Police posed in front of 10…

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  • Allister Frost

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    Breaking News – Some People Don’t Own A Tablet

    [I originally wrote this article for Silicon Beach 2012; this is the first time it has appeared online] This is an extraordinary time to be in business. The economy is all over the place, international trade is threatened by collapsing currencies and we’re constantly bombarded with new technology inventions that promise to improve our lives.…

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  • Allister Frost

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    On Making Marketing Noble

    I believe that marketing doesn’t have to be one of the world’s most hated professional. Done correctly, I believe it plays an essential role in helping people live their lives to the full. Here’s a short talk I gave recently at Silicon Beach sharing my views on the responsibility sitting on every marketer’s shoulder to…

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  • Allister Frost

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    When prices don’t look like prices

    What do you make of the prices on this bar menu? The most obvious thing you’ll have spotted is that there’s no currency symbol against the prices and the amounts are shown to only one decimal place or none at all if a round number. It’s a strange phenomenon, but presenting your prices in a…

  • Allister Frost

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    Are you affected by recent Facebook Edgerank changes?

    To help ensure you see content you’re most likely to interact with, Facebook uses an algorithm called Edgerank to determine which posts users see by default on their wall. I’ve written previously about the basic mechanics of Edgerank, explaining how it works and how to use it to your advantage, but Facebook continues to routinely…

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  • Allister Frost

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    Breakthrough Thinking from Zero-based Budgeting

    It’s September, which means those of you with business plans that follow the calendar year may well be turning your attention to the annual marketing budget process. Your mission, as in all previous years, is to firstly secure the same amount as last year then grab as much incremental budget as possible at the expense…

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  • Allister Frost

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    The CMO’s Guide to Inbound Marketing

    Inbound marketing is a fancy-shmancy term that describes the way that consumers can now find companies before they buy through personal engagement with content on the social web. It’s fundamentally different to traditional marketing (AKA “Shouting!”) in that it requires continuous efforts from content creation teams and relies more on your ability to attract and…

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  • Allister Frost

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    Sneak Peek: CIM Social Media Benchmark Wave 2

    [You’re invited: register for the free live webinar on Thursday] This week will see the release of new research from the UK’s Chartered Institute of Marketing (CIM) that confirms marketers’ unremitting appetite to make greater use of social media channels. But not all platforms are equal and some, like Google+, continue to struggle to attract…

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  • Allister Frost

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    Why too much choice paralyses your business

    There’s an old adage, “you can never have too much choice”. Like most old sayings it’s starting to sound absurd, but many marketers still believe that giving customers more choice is always a good thing. The truth is very different. Too much choice can paralyse your customers, slowing or preventing their purchase. Choice often engenders…

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