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Marketing Failure: Entry Deadline Extended
The cover of this week’s Marketing Week (UK) magazine screams “Entry Deadline Delayed” with the sub heading “The entry deadline [for the Engage 2012 Awards] has been extended to 31st January 2012”. Your first response may match mine: “So what, who cares?” But, in my case at least, this quickly shifts to “Oh, so you…
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The demise of the company man: job tenure in free-fall
The February 2012 edition of Fast Company has a fascinating article (now available online here) about the ways career patterns are shifting in our rapidly changing world. And this state of flux has profound implications for marketers, not only as they plan out their own careers, but also as they consider how to reach and…
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Untick this box to not opt out to not receive stuff you might not want
Opt-out and opt-in boxes have been a regular feature of marketing promotions since laws came into effect giving consumers the right to control the types of communication they receive by giving what the regulations call “prior consent”. In the UK it’s the Privacy and Electronics Communications (EC Directive) Regulations 2003 that lay out the rules…
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New video site: Technology Marketing in Mind
I was recently filmed for a new marketing industry initiative aimed to help technology marketers hear from their peers about critical issues facing our sector. The new Technology Marketing in Mind site is launched today at www.tmim.co.uk. It’s a project by Marketing Options International, an agency I’ve not dealt with previously, but they were a…
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There’s No Such Thing as an Awareness Campaign
Yesterday, at the annual UK IAB Engage event, there was much debate about the role that digital marketing can play in brand-building, as opposed to direct-response, marketing. The assembled agency experts were broadly in agreement that digital still falls short when it comes to brand-building work, although its value is growing as consumers spend more…