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Getting to ‘Like’: why being liked really matters and how not to do it
Social networks like Facebook have transformed the ways people connect with friends, businesses and much of the world around them. In the early days of online marketing, businesses used to fret about how to get people to their website and stay there. Nowadays, getting someone to ‘Like’ your brand on a social networking site is…
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Being remarkable: Rethinking the receipt
We produce billions of them every day and I’ll bet most people reading this will have at least one in their pocket or bag right now. But the humble sales receipt has barely evolved in recent years, despite the power inside most cash registers having increased exponentially. Cue London-based design studio, BERG, who have carried…
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UK population mapped: It’s true, we Brits retire to the coast
Data, data everywhere, but not a drop to drink… Like most marketers, I love a good dataset. And the latest batch from the Office of National Statistics shows how the UK population has changed in recent years. The DataBlog team at The Guardian have mapped some of the key stats, including this interesting view showing…
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How to successfully use Promoted Tweets on Twitter
An interesting article on AdAge Digital prompted me to pen this. Twitter’s new advertising format, Promoted Tweets, is largely unproven and has delivered mixed results. Some advertisers have even received ‘flame tweets’ in response to their efforts to exploit the community-based conversations that take place 24/7 on Twitter, but a few have been successful in…
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Get over yourself: things real people don’t say about advertising
I just had to share this Tumblr collection. The site name speaks for itself. If you cannot see the funny side to this, perhaps you’ve been in the marketing biz for a little too long. Check it out here. Wonderful stuff!
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Advice for Marketers: How not to be unliked
Many online marketers spend their days obsessing about attracting new fans and followers, but new research from ExactTarget and CoTweet suggest that they might be wise to spend more time thinking about how to stop people ‘unliking’ their brands. The top reasons people cite for unsubscribing from emails is that they come too frequently, are…
