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Allister Frost
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Implied Consent could be all you need for Cookie Compliance
With the 26 May deadline for compliance now behind us, the latest guidance from the UK Information Commissioner’s Office (ICO) has raised a few eyebrows. The requirement for explicit consent before a site can store cookies on another user’s device has been relaxed with the assumption of “implied consent” now being accepted as a valid…
Allister Frost
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The Online Police: Understanding the ASA’s new digital media remit
Last week saw confirmation that the UK’s Advertising Standards Authority (ASA) will have a significantly extended remit to protect consumers from misleading or otherwise inappropriate online advertising from 1st March 2011. The ASA already polices all paid-for digital marketing activities; its extended remit gives it the power to monitor and highlight non-compliance of advertisers’ marketing…