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Tag: reviews

  • Allister Frost

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    Why You Should Quit Chasing Only 5-Star Reviews

    Savvy online marketers have long known about the power of the Blemish Effect, where a few poor reviews can actually increase the attractiveness of a product. A new study by Northwestern University sheds fresh light on this phenomenon and some fascinating details about the perfect average review score to secure the highest number of sales. Five is Too…

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  • Allister Frost

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    The Blemish Effect and Why Bad Reviews Are Good

    Let’s imagine you are looking to buy a book online. You are trying to choose between two books, neither of which you know much about, other than the information provided on the Amazon site where you are browsing. To help decide which book is best you scroll down to the review section. Based on these…

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  • Allister Frost

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    How to deal with negative reviews

    Business people I meet often complain to me that they are wary of the social web because it makes it too easy for people to leave negative reviews. That’s true, but if your stuff stinks, what did you really expect? People have always complained about bad experiences. It’s just a whole lot easier and much…

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  • Allister Frost

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    All reviews welcomed!

    Every once in a while you read something and think “why didn’t I write that?” I just had one of those moments reading Steve Olenski’s excellent riff on why marketers have to embrace the customer review culture with open arms. As those of you who know me will understand, I don’t always have the wisdom…