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Tag: Search Marketing

  • Allister Frost

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    Demystifying Digital Marketing in Dubai

    Next week I’ll be in Dubai, UAE, to deliver a new training programme entitled ‘Demystifying Digital Marketing’. The open course is a two-day programme, designed to coincide with the Middle East Event Show and Mktg Live, and will feature brand new training content covering everything from search engines to email, mobile marketing to UI testing. I’ve written…

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  • Allister Frost

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    Big Brands Always Win, Get Over It

    SEOMoz has built a well-earned reputation as the source of expert advice for anyone looking to improve their search engine marketing. While its focus has always laid primarily with SEO (Search Engine Optimisation), the team has never shied away from offering broader advice about using paid ads in search or exploiting other digital channels. But…

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  • Allister Frost

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    How to Assess the Impact of Stopping Search Advertising: a Google Study

    It doesn’t take Sherlock Holmes to root out the motivation behind Google’s latest research finding that advertisers who stop buying paid ads on Google’s search engine lose lots of search engine clicks. So, in this post I’ll take a look at the research to help you navigate your way through the data. First up, Google’s…

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  • Allister Frost

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    Google +1 data now in Google Analytics

    Much has been written about Google’s recently announced +1 service but now Google has added advanced analytical features that could help prove or disprove the value of this new tool. But first, what is Google +1? At it’s core, +1 is much like Facebook’s ‘Like’ feature. Website owners can add +1 icons like this: to…

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  • Allister Frost

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    Cricket and a broken window: how search engine advertising can be remarkable

    [image credit: Getty Images]I think I owe Lee Williams a beer or two as this is the second consecutive blog post I’ve written from a tip-off he passed my way. And this time, we’re talking about pay-per-click (PPC) advertising on search engines… Every marketer wants their brand and web site to appear high up in…

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  • Allister Frost

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    Proof that Search and Display Ads work best together

    The major search engines have long argued that paid listings can help boost brand awareness and recall. However, data from iProspect and comScore, Inc. shows that search listings alone may have very little, if any, impact on recall. If you really want to boost your brand recall online, you’ll need a more integrated approach, embracing…

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  • Allister Frost

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    Search and Social Media: inextricably linked for buyers

    Search and Social Media marketing are increasingly intertwined, and for good reason: both serve as highly efficient vehicles to connect what you have to say with people who might want to hear it. And while search is still the dominant tool used by people who want to buy something online, social media is starting to…

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  • Allister Frost

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    Porsche: Linkbaiting with Delightful Creativity

    I’m not a true fan of Porsche cars, mostly because I cannot imagine ever being able to afford one. But I am now a fan of their marketing thanks to a very clever bit of social media marketing that brilliantly pushes many of the psychological buttons that today’s consumers respond to. It all started with…

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  • Allister Frost

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    Google Instant: How paid search has changed

    The jury’s still out on the long term usefulness and practical implications of Google Instant, the new feature rolled out in early September that shows search results as you type. Many have described the feature as an unwanted distraction, while others have heralded its launch as the death of SEO. New data from Marin Software…

  • Allister Frost

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    How we search for stuff: Insights for marketers

    If I asked you to find out about something today, maybe booking a restaurant or choosing a washing machine to buy, chances are you would start your journey online at a search engine. That’s why it’s essential that all marketers understand how search engines work so they can optimise their sites and paid for search…