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Tag: SEO

  • Allister Frost

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    Social data mining for successful copy

    There’s rarely any need for guesswork these days. If you’re writing marketing or sales copy and wondering what’s the best phrase to use, you would be well-advised to consult ‘The Internet’. Free search marketing tools like Google Adwords can give you great insights into the relative appeal of different terms, even highlighting how their usage…

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  • Allister Frost

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    Big Brands Always Win, Get Over It

    SEOMoz has built a well-earned reputation as the source of expert advice for anyone looking to improve their search engine marketing. While its focus has always laid primarily with SEO (Search Engine Optimisation), the team has never shied away from offering broader advice about using paid ads in search or exploiting other digital channels. But…

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  • Allister Frost

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    Proof that Search and Display Ads work best together

    The major search engines have long argued that paid listings can help boost brand awareness and recall. However, data from iProspect and comScore, Inc. shows that search listings alone may have very little, if any, impact on recall. If you really want to boost your brand recall online, you’ll need a more integrated approach, embracing…

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  • Allister Frost

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    View London: clocking up new traffic

    I love case studies like this because it shows just what you can achieve with a little lateral thinking. On its site, Hitwise Intelligence tells the story of a clever campaign by View London to capture new site visitors at the time of the recent UK clock change. Instead of buying paid-for sponsored listings on…

  • Allister Frost

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    SEO for images: good advice

    Many SEO novices limit their optimisation efforts to the words on their web site, but the images on your pages can be, to coin a phrase, worth a thousand words. At the most basic level adding Alt Text for every image on your site helps. But there are  host of extra considerations you may wish…

  • Allister Frost

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    Google’s guide to SEO

    Any attempt to manipulate natural Search Engine (SE) results listings is frowned upon by the major SE’s. But that doesn’t mean that all SEO is bad; most of it is just plain common sense. There’s no point having a great site that a search engine crawler cannot “see”. Step forward Google, and their “Search Engine…

  • Allister Frost

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    Google Instant: advice for search marketers

    Google recently announced Google Instant, a new feature in their search engine which delivers immediate search results as you type. The Instant experience is available to everyone in the USA, as well as in selected other countries including the UK if you are signed in to a Google account. As you can see from the…

  • Allister Frost

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    How we search for stuff: Slidecast for marketers

    A short presentation, narrated by Allister Frost, that explains new insights we have into how people use search engines and what this means for marketers.

  • Allister Frost

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    How we search for stuff: Insights for marketers

    If I asked you to find out about something today, maybe booking a restaurant or choosing a washing machine to buy, chances are you would start your journey online at a search engine. That’s why it’s essential that all marketers understand how search engines work so they can optimise their sites and paid for search…